FORRESTER REPORT

The B2B Sales Force Digital Reboot

As B2B buyers increasingly include the digital channel in some or all of their purchase process, B2B marketers must partner with sales leaders to prepare their sales forces to adapt.

In this report learn how B2B buyer behavior and seller archetypes have changed, and how to prepare your B2B sales force.

Forrester Report - B2B Sales Force Reboot

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