Lack of alignment between sales and marketing is an age-old problem, frequently lamented yet rarely addressed. Conquering this issue requires a fresh approach and better understanding of both sides of the relationship. But where to start?
This report is designed to shed a light on the obstacles to sales and marketing alignment, but also show teams where to start, how to collaborate, and how to set aligned goals.
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Uncover what 1,000 sales and marketing professionals are saying about how they combat their biggest challenges to alignment and generate real bottom-line results.