FORRESTER REPORT

Retro Yet Revolutionary: Demystifying Account-Based Marketing

New technologies allow B2B marketers to identify companies with a higher likelihood to buy or with more desirable customer profiles, then reallocate budget to engage those firms at scale

Read this report to understand how this new marketing mindset — one obsessed with understanding customers at the account level and delivering personalized interactions that shift seamlessly between marketing and sales — delivers higher conversion rates and greater lifetime value.

Forrester Report

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