White Paper: A Value Framework

Economic Value Of Targeting Intelligence Across The Lead-to-Revenue Process

Rich, contextual data—aka targeting intelligence—is the fuel that powers today’s B2B sales and marketing organizations. But, to date, there hasn’t been consensus for how to measure the tangible impact throughout the lead-to-revenue lifecycle.

This whitepaper will help your organization gain more visibility into how data moves the needle at key points along the customer acquisition and retention processes.

You’ll walk away with a framework for measuring:

  • Total Addressable Market (TAM)
  • Ideal Customer Profiling (ICP)
  • Sales Efficiency
  • Sales Velocity
  • Account Renewals and Expansion

Complete the form to get your copy today!

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Measuring the Impact of Market Intelligence

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