The benefits of sales and marketing alignment are many, but the truth is, it’s difficult to get teams to work together and focus on aligned goals. We surveyed more than 500 B2B professionals to learn what they’re doing right, how they’re overcoming challenges, and how they’re turning alignment into a rallying cry for growth.
This report, a follow-up to our groundbreaking 2016 survey, helps you avoid potential pitfalls while laying out a clear roadmap for sales and marketing alignment success.
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