You may not have realized it, but your sales and marketing data is pretty dirty. In fact, SiriusDecisions found that 25% of the average B2B database is inaccurate at any given time.
Two factors conspire to turn your valuable sales and marketing data into a liability: growth or shifts within your company, and time.
Even if you are adding accurate data into your database, it's still decaying little by little, everyday. As your dirty data accumulates over time, the amount of money and time it takes to fix the problem grows exponentially.
In this ebook we share results from our own database cleanse, and you'll learn how to:
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