Enterprises today require a comprehensive data strategy to better serve their customers and remain competitive. Data silos created from the proliferation of sales and marketing technology has added to the ongoing challenge of maintaining the accuracy and reliability of customer data.
View the webinar recording to learn how to turn data into a strategic asset by considering key aspects while making improvements to your customer data management process.
Key take-aways this session will cover are:
Marketing’s growing role in managing customer data
Approaches to consider in developing a holistic data governance strategy
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